Some people prefer email.
Some people prefer a voice call.
Some people prefer to navigate a company’s website.
There’s a legitimate place for all the above methods in your company’s communication strategy. However, there is a large group of people that prefer text messaging (and the specific percentages of people aren’t critical, because it’s significant).
There’s a perception out there that suggests that corporate text messaging is about intrusive and unwanted marketing; certainly, that’s the focus of many SMS service providers. There are a lot of businesses that, in our view, “get it wrong”. They use messaging in a way that turns people off or makes them suspicious.
We think it should be different. We believe that text messaging can be used in a way that is welcomed by your customer. We believe that there’s a place for text messaging within every organization – along with telephone, email, and websites.
We believe that there’s a place for text messaging within every organization – along with telephone, email, and websites.
Let’s have a conversation and discuss ways that will provide value to your customer and build trust and meet the expectations of customers that prefer text messaging (and we know that’s not everyone!).
About Pulse Retail Systems
We’ve been providing and managing technology solutions for over 40 years, with an emphasis on text message automation and retail inventory management. We have demonstrated strengths in customer service, automation, and scalable systems.
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